Who We are
Alex Hoffman, Registered Psychotherapist (Qualifying)
Hi, I’m Alex — the founder of Ash Wellness and a Registered Psychotherapist (Qualifying) based in Ontario. I believe that healing isn’t about getting rid of what’s hard—it’s about learning how to sit with it, get to know it, and still choose what matters to you. My work focuses on helping people build psychological flexibility: the ability to hold space for discomfort, shift unhelpful patterns, and stay connected to their values, even when life feels overwhelming or unclear.
Clients often come to me feeling stuck, burned out, or unsure of where to start. You don’t need to have it all figured out to begin. Therapy with me is collaborative, grounded, and paced with intention. We’ll work together to make sense of what’s showing up and explore what’s possible from here.